Make no mistake, I too was a little taken back upon first viewing it. After all, what kind of person does not want to help in the midst of such great tragedy?
But after further reflection, this thought struck me...what if it's not that they don't want to give but that they can't? Let's face it... many of us, our friends and neighbors, are feeling the current economic squeeze. Could it be that the numbers above highlight our debt? Our fears? Maybe so many are in debt and/or worried about having enough for tomorrow that they feel like, "I just can't give"?
On the other hand maybe people just don't care.
What's been your experience? Have you given? Have your friends? Why / why not?